The Burrito Way

At Organic, Media Planning is not just a discipline, it is an art form; one where PowerPoint decks serve as canvases for ideas that marry innovation and creativity.  Kind of like the experience that surrounds eating a burrito, a staple in the diet of many Organics who work in San Francisco. A successful burrito, measured of course by the degree of one’s euphoric fullness, requires well thought-out planning and careful execution.  To meet the goals of our hunger, we follow an intelligent approach that is also the foundation of our media planning.

Let me explain:

The first step in the process (normally called the Organic Way) is the ENVISION phase, where we gather as much information about local Mexican restaurants, determining which one will best meet the needs of our taste buds.  The second phase in the process, is the DESIGN phase, where we decide on the restaurant and begin constructing the design (ie: contents) of our burrito.  This is an area where we often shine.  It is rare that you’ll find a bean-and-cheese-only burrito in the SF office.  On the contrary, our strategic planning typically results in burritos that combine ‘fresh’ thinking with a cutting edge blend of ingredients. The third phase in the process, is the EXECUTE phase, where we effectively consume our burritos, continuously trying new salsas to achieve optimal results.  We take a much more disciplined approach, which involves strategically peeling back the foil to reveal neat and bite size chunks.

If you have made it this far, then hopefully I have tantalized your taste buds and educated you on our process.  To thank you for taking the time to read my post, I am providing you with a burrito lovers guide to the top burrito spots around 555 Market. Please note that I did not include Mission taquerias, even though you can travel there for lunch and make it back in less than 50 minutes, for less than $8. A Mission burrito is in a class of its own and it’s a must have for all of out-of-town friends. So, without further ado, below are my top 5 recommendations for a great lunch burrito.  In the sprit of consumer generated media, your feedback is welcomed and appreciated. Happy Eating!

1. Si Senor - 53 Stevenson St.  Besides a killer lunch burrito, their Si Senor combo is one of the best breakfast burritos in SF.
2. Maya Express - 303 Second St.  Their hot sauce is not for the feint at heart.
3. 360 Degree Gourmet Burrito - 50 Post St.  For a unique flavor, try their hot and sweet salsa.
4. Chipotle - 126 New Montgomery St.  Barbacoa is a meet lovers heaven
5. Carmen Taqueria - 548 Market St.  Carmen’s lunch special is a steal…super burrito, chips, salsa, and soda for around $5.

Chris Portella