June 19, 2008

Cannes Report: A Dispatch From Camp O - Int'l Edition

Hi All,
 
As I'm sure you've seen, the world of advertising is in session this week in Cannes, France, judging, recognizing and celebrating great work, all aspects of the business, from around the world. Organic is represented by several members of our Leadership Team, including Chairman, Jonathan Nelson, Marita Scarfi, Amanda Van Nuys, Conor Brady and Sam Cannon. We submitted several examples of our work in the competition (more on that in the next few days in the Camp Cannes Blog that Amanda will be posting ) but this year we were invited to host a workshop on Camp Organic.  I want to share with you Conor's recap of the workshop experience as advertising professionals from across the globe were exposed to our empathy-based approach, presented by Conor and Sam:


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Hey Guys

We just finished the workshop here at Cannes, and to say it was a success would be an understatement. Let me try and sum it up in a nice short email.

We had close to 200 people crammed into the room. There wasn't even standing room left. We even had a queue of people outside waiting to get in. We presented for the first half and we had 35 people stay back to participate in the exercise.

The teams rocked. They were from all over the world and completely embraced the approach. (Romania was particularly well represented). We had a peoples choice winner who landed on a nice "connection device" idea and we presented them with Flip cameras as prizes. Everyone got the Camp Organic at Cannes T-shirt and we told them if Sam and I see them wearing it later we have to buy them a drink.

Guys this rocked. People are interested and want to know how to get into the "program" - they want to be part of it. Our minds are racing.....the best was the woman from British Airways who walked past and asked what we were doing. "Reinventing travel" we said (our exercise) - she slipped Sam a card and said "let me know what you find"

Over and out from Cannes.  

C.

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